Digital Marketing Blog

Law Firm SEO: 17 Law Firm Link Building Tactics

Published December 2, 2016 in Link Building - 0 Comments
Here you can find probably the most definitive guide of Law Firm SEO.

Did you know Insurance, Loans, Mortgage, Attorney, Credit and Lawyer are the most expensive keywords in Google AdWords?

Lawyers and Attorneys are amongst the most competitive industries for Pay Per Click (PPC) and Search Engine Optimisation (SEO). PPC is great because you see the result right after you deposit your cash for advertising, but a well-constructed law firm search engine optimisation strategy brings much better Return On Investment (ROI) in the long term.

You may have great content, but is it enough? Continue reading

Reaching local customers on the World Wide Web

Published November 29, 2016 in Local SEO - 0 Comments
SEO for Local Businesses

The internet allows businesses to reach customers all over the world, but if you want to reach customers in your own neighbourhood, you need to think about local search engine optimization.

Local SEO is an important digital marketing strategy for any business that services local customers. If customers nearby don’t find you when they look online, you will miss out on their business.
This article will run through key points you must understand to see results from Local SEO. Continue reading

Why use HARO for link building?

Published November 29, 2016 in Uncategorized - 0 Comments

HARO or Help A Reporter Out is a great way to build/earn high quality backlinks to your website.

Building links today is far harder than it used to be. Directory submissions are not as useful as they once were, and buying links is frowned upon so fiercely by the main search engines that your site could suffer ranking penalties if it is detected that you are doing so. Continue reading

11 Amazing Ideas Local Businesses Can Use to Get Links

Published November 29, 2016 in Link Building - 0 Comments
How to build links ideas

1. Sponsor a local meetup group is a popular site that allows people to connect to other people their share a similar interest or hobby. You can offer them an office space for their meetings. Most of them link back to their sponsors, not to mention that they also have websites and wouldn’t mind putting your link under sponsors.

Example of a sponsored link from Meetup Group:

Continue reading

How To Rank Your Local Business in Google?

Published November 29, 2016 in Local SEO - 0 Comments
how to rank your local business on Google?

Local SEO works very differently from your normal SEO campaign. These local search results change quicker than any other search results.

Links and on-page SEO are still big factors when it comes to local search results. The only real difference between the two SEO campaigns are the types of links that you should focus on. We are going to look at some of the techniques that you can use to get better results from your local Chicago SEO campaigns. Continue reading

6 copywriting mistakes to avoid

Published November 25, 2016 in Content Writing - 0 Comments
copywriting mistakes to avoid

As a copywriter, your job requires a good grasp on vocabulary, an ability to expand thoughts in a way that makes them both easy to understand and more informed, and an acquired craftsmanship of words, in general. Copywriting is a skill, meaning it can be learned, but just as practicing can achieve a higher success, you may also find yourself making mistakes. In the professional world, many of these should be actively avoided. Here, we will list and explain seven common mistakes copywriters should avoid. Continue reading

9 Myths and Misconceptions People Have About Link Building

Published September 19, 2016 in Link Building - 0 Comments
Questions about linkbuilding

Link building has been one of the strongest strategies to improve one’s ranking on search engines. However, back when SEO was being introduced, there were fewer rules and penalties to worry about. The introduction of Google’s Penguin update has changed the way Google views link building.

There is no doubt that link building can be quite difficult, not to mention the misconceptions going round. Once understood, link building can become an awesome tool for the advancement of SEO.

The following are some of the myths and misconceptions of link building. Continue reading