Did you know Insurance, Loans, Mortgage, Attorney, Credit and Lawyer are the most expensive keywords in Google AdWords?
Lawyers and Attorneys are amongst the most competitive industries for Pay Per Click (PPC) and Search Engine Optimisation (SEO). PPC is great because you see the result right after you deposit your cash for advertising, but a well-constructed law firm search engine optimisation strategy brings much better Return On Investment (ROI) in the long term.
You may have great content, but is it enough? Continue reading
Meetup.com is a popular site that allows people to connect to other people their share a similar interest or hobby. You can offer them an office space for their meetings. Most of them link back to their sponsors, not to mention that they also have websites and wouldn’t mind putting your link under sponsors.
Example of a sponsored link from Meetup Group: http://www.meetup.com/Queens-NYC-Runners/sponsors/
Link building has been one of the strongest strategies to improve one’s ranking on search engines. However, back when SEO was being introduced, there were fewer rules and penalties to worry about. The introduction of Google’s Penguin update has changed the way Google views link building.
There is no doubt that link building can be quite difficult, not to mention the misconceptions going round. Once understood, link building can become an awesome tool for the advancement of SEO.
The following are some of the myths and misconceptions of link building. Continue reading