In today’s digital world, it’s crucial for brands to distinguish themselves amidst the static. Content marketing is one of the best ways for a brand to establish its own unique voice while increasing sales and growing its business. But just what is content marketing?
Content Marketing is defined by the Content Marketing Institute as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” In contrast to more traditional types of advertising, businesses using content marketing capture the interest of their target demographics by creating content—on their websites, blogs, social media—that appeals to the audience’s desires and interests.
Content marketing offers businesses a much more effective alternative to paid advertising. In fact, content marketing gets three times as many leads per dollar spent than paid search. Content marketing also boasts conversion rates that are six times higher than other advertising methods. When it comes to blogging, businesses publishing upwards of 16 posts per month get almost 3.5 times the amount of traffic than businesses publishing only four or less blogs. It’s clear that content marketing is an important—if not essential—investment for your brand. Luckily, content marketing has never been easier, thanks to the various tools at your disposal.
The following twenty one content marketing tools are some of our personal favorites.
Think of Marketo as your one-stop marketing shop. In fact, you’d be hard-pressed to find something that Marketo doesn’t do (besides brew your morning cup of joe). Marketo’s strong marketing automation software makes the job of finding the right customers and keeping them engaged, simpler. From optimizing your website and landing pages to fostering relationships with clients through email, social media, and mobile engagement, Marketo has you covered every step of the way.
Regular emails are crucial if your brand wants to become (and stay!) prominent in the minds of your clients. MailChimp gives you the power to create powerful, professional-looking emails that target the right people, at the right times. There are over 3.7 billion email users worldwide—it’s time to impress the masses. MailChimp has some flaws too, if you don’t like it for any reason, you can find easily some MailChimp alternatives.
Feedly keeps you updated on the content that matters to you. Grow your expertise by staying on top of important industry news or discover new voices on the topics that interest you most. Use feedly to help you monitor the conversation and determine which content you should be creating.
Keeping on top of your social media can be tough for any brand, especially smaller businesses that might not have the budget for an allocated social media specialist. Hootsuite allows users to manage all of their social media accounts in one place. Monitor your feeds, create and schedule content, track your reach, and gain insights to all your platforms from one user-friendly dashboard.
Creating great content can be difficult—especially if you’re not the most organized person. Luckily, Evernote takes the struggle out of staying organized by making it easy to capture and prioritize ideas, create to-do lists, archive important information, and collaborate with your team. With Evernote, you can stop worrying about things slipping through the cracks and focus your energy on developing excellent content.
SEO content will help your brand stand out in the search results and draw the right audience to your website. For help with determining the right keywords to use and assistance with building the most potent search network campaigns, look no further than Google’s Keyword Planner. Research keywords, see performance forecasts, and create content that works for you with this free Google Ads tool.
The Hemingway Editor elevates your writing and helps ensure your content is concise and formatted properly. While other programs, like Microsoft Word, offer spelling and grammar checks, Hemingway Editor goes above and beyond—scanning each sentence to guarantee optimal structure.
BuzzSumo helps you find the most buzzworthy content across the web. This useful tool scans all social networks to let you know the hottest topics at any given time, so that you can strategize accordingly. You’ll stay up-to-date on important events in your industry and gain invaluable insight into what you should be posting now.
Forget about intimidating interfaces—Design Wizard offers you the peace of mind that comes with having everything you need within simple-to-use software. And—did we mention it’s free? Design Wizard allows you to instantly and easily create professional-quality visual content, customized to your particular specifications.
Google Analytics is the most comprehensive analytics tool on the market, and we’re hard pressed to find something it can’t do, analytics-wise. Monitor your content to discover things like who’s reading it, how far it’s reaching, and how much it’s being shared so that you can make the most informed decisions about your brand moving forward. Analytics is essential for those wanting to know exactly what is and what isn’t working for their business digitally.
Kred lets users know just how influential they are, based on their social media accounts. With the help of a comprehensive algorithm, Kred scores users on two main things: “Outreach” and “Influence,” which also reflect trust and generosity. Kred helps you know where your content currently stands so that you can continue improving your clout.
Quora is a Q&A based online forum where users pose questions to the Quora community. Quora markets itself as a place to “gain and share knowledge” and “connect with people who contribute unique insights and quality answers.” For marketers especially, Quora is a great place to get feedback on ideas, gauge interest on subjects, and discover possible content topics.
Connect with some of the best content creators in the industry with NewsCred. Whatever you’re looking for content-wise, NewsCred will put you in touch with the experienced professionals that can see your visions to fruition. Articles, infographics, ebooks, videos, event coverage, photo essays and illustrations are just some of the various things that NewsCred can assist you with.
Parse.ly offers in-depth data on the things people are interested in online, in real-time, so that you can consistently create relevant content. Using their newly-launched Currents tool, users can see how audiences spend their time online, identify traffic patterns, and therefore become more informed about their target demographics.
Getting a social media influencer on your team is a sure-fire way to garner more attention and connect to a wider audience. Social Bakers helps you find the best influencers for your brand to work with, offering convenient automation for management of influencer campaigns. Social Bakers also makes use of artificial intelligence in order to discover “what posts to promote, when to publish them, and which audience segments to target.”
Inbound marketing is the most persuasive way to attract visitors to your brand, because it gives them something of value in return. HubSpot’s inbound marketing methodology revolves around three stages—attract, engage, and delight. HubSpot assists users in implementing a thorough inbound marketing strategy, and is there to support users every step of the way.
Employee communication is essential for any business—it’s how important information is spread, ideas are created, and essential tasks are completed smoothly. Jive Software has everything you need to keep your team in-the-loop, at all times, while increasing their productivity and engagement, and incentivizing their workload. Harness the full power of your team and band together to create something great!
PR NewsWire is a press release distribution website, which makes it simple to spread timely news about your brand. Appointing a new CEO? Launching a product? Hosting an event? Circulate the news on PR NewsWire and help it receive the attention it deserves. Also, use this website to see what’s happening in your industry and in the world of your competitors—knowledge is power, after all!
According to global communications marketing firm Edelman, employees are two times as trusted as CEOs, senior executives, and activist consumers. Harness the power of your employees’ opinions with Sociabble. Sociabble helps you create and execute your advocacy marketing campaign, and turns your valued team into valuable brand ambassadors.
In order for your brand’s efforts to be as effective as they should be, you need to keep your marketing campaigns organized, efficient, and running smoothly. Mintent is project management software built specially for marketers. It makes managing and measuring your marketing campaigns painless, with comprehensive calendars, automated workflows, and plenty of helpful collaboration features.
With Google Alerts, you can get emails when topics you specify show up online. Pick what matters to you most—subjects, places, companies, competitors, etc—and create an alert that will ensure you’re kept abreast of everything regarding your selection. This free tool is a must-use for businesses that want to keep their hand on the pulse of the information most crucial to their brand.
Author: Ellan Dineen
Ellan Dineen is the Marketing Associate at Design Wizard. When she’s not hard at work in the Marketing Department, Ellan can be found en route to foreign lands with a book in her hand and a podcast in her ear. With a Master’s in English and Diploma in Social Media Marketing, she knows the importance of staying up-to-date with the industry’s latest trends and insights and is keen to pass these tips on to her readers.